Peter Is Starting a New Business

question 50

Multiple Choice

Peter is starting a new business. He has to develop a marketing strategy by identifying similar characteristics, attributes, and behaviors of the target market, and then group the customers according to these characteristics, attributes, and behaviors. The term used to describe Peter's strategy is:

• A)market sharing.
• B)customer relationship management.
• C)cognitive dissonance.
• D)market segmentation.

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Definitions:

Pregnancy

The condition or period of being pregnant; where a female carries a developing fetus within her uterus.

Baby

An infant or very young child.

Stress Reactions

Physical, mental, and emotional responses or adaptations by an individual to perceived threats or challenges.

Immune Responses

The reactions of the immune system in defending the body against pathogens, such as bacteria, viruses, and foreign substances.