The Marketing Concept Is Best Defined as

question 150

Multiple Choice

The marketing concept is best defined as

• A) a second definition of marketing.
• B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals.
• C) the performance of business activities that direct the flow of goods and services from producer to customer or user.
• D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers.
• E) the inclusion of marketing activities in the activities of an organization.

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Definitions:

Sensations

The physical feelings or perceptions resulting from something that happens to or comes into contact with the body.

Structuralism

An approach in psychology that seeks to understand the structure of the mind by analyzing its components, like sensations and perceptions.

Observable Behavior

Actions or reactions of an individual that can be directly seen and measured.

Psychoanalysis

A therapeutic approach originated by Sigmund Freud that seeks to explore the unconscious mind to understand and treat psychological disorders.