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What Is Marketing Implementation and Why Is It a Challenge

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What is marketing implementation and why is it a challenge?


Definitions:

Group Membership

The act of belonging to a social group, which influences an individual's identity, attitudes, and behaviors.

Majority Group

refers to the segment of a population that constitutes more than half of its entirety or holds a dominant position in a social hierarchy.

Stigma Consciousness

The awareness and concern about being judged or discriminated against based on a personal trait or social stigma.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group, which can hinder performance in a variety of settings.

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