Examlex
What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?
Normal Accidents
A concept in the sociology of large technological systems that predicts that accidents are inevitable in complex systems due to their intricacies and the interdependence of their components.
High Tech
Industries or companies involved in developing and producing advanced technology products or services.
Big Tech
Large, dominant technology companies, often cited as having considerable market power and influence over the economy, society, and politics.
Diffusion of Technology
The process by which new technologies are adopted and spread across cultures or societies.
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