When a Marketer Is Engaged in the Target Market Selection

question 133

Multiple Choice

When a marketer is engaged in the target market selection process and has assessed relevant market segments by considering such factors as sales estimates,competition,and estimated costs,the marketer is ready for the next step,which is to

• A) identify the appropriate targeting strategy.
• B) determine which segmentation variables to use.
• C) develop market segment profiles.
• D) evaluate relevant market segments.
• E) select specific target markets.

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Definitions:

Current Account

A part of the balance of payments of a country, accounting for trade balance, net primary income, and net secondary income transactions with foreign entities.

Surplus

A situation where the quantity of a good or service supplied exceeds the quantity demanded at the current price, often leading to price reductions.

Deficit

A financial situation where expenditures exceed revenue, leading to a shortfall that must be financed through borrowing or existing reserves.

Foreign Assets

Investments or properties owned by individuals or entities in countries other than their home country.