Which of the Following Is the Biggest Drawback to Using

question 52

Multiple Choice

Which of the following is the biggest drawback to using psychographic variables?

• A) They are not strongly reflective of consumer behaviour.
• B) They are difficult to measure.
• C) They give poor information about consumer needs.
• D) They do not reflect socioeconomic characteristics of consumers.
• E) The resulting segments are difficult to be reached.

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Definitions:

Scientific Foundation

The underlying principles and accumulated knowledge that form the basis for the scientific method and its applications.

Big Five Personality Factors

A model outlining five broad dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Neuroticism

A characteristic of one's personality defined by feelings of worry, unease, jealousy, envy, frustration, mood swings, and isolation.

Extraversion

A characteristic of personality marked by being outgoing, communicative, confident, and displaying a strong ability to express emotions.