Which of the Following Is a Characteristic of a Marketing

question 81

Multiple Choice

Which of the following is a characteristic of a marketing objective?

• A) It is consistent with both business-unit and corporate strategy.
• B) It is a verbal agreement, not in writing.
• C) It is not written in measurable terms.
• D) It does not specify a time frame for its accomplishment.
• E) It clearly identifies how marketing strategy will be implemented.

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Definitions:

Corporation Bonds

Long-term debt securities issued by corporations to finance their operations, acquisitions, or other significant projects.

Trading Security

A financial instrument that is bought and sold for short-term profit within the same accounting period.

Unrealized Loss Account

An account on financial statements representing losses that have been recognized but not yet realized through a transaction.

Fair Value Adjustment

An accounting adjustment made to update the reported value of a financial asset or liability to its current market value or fair value.