What Is the Difference Between a Marketing Plan and a Marketing

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The Answer is A marketing plan includes the framework and entire set of marketing activities to be performed; it is the written document or blueprint for specifying, implementing and controlling an organization's marketing activities and marketing mixes. Thus, a strategic market plan is not the same as a marketing plan - it is a plan of all aspects of an organization's strategy in the marketplace. A marketing plan, in contrast, deals primarily with implementing the marketing strategy as it relates to target markets and marketing programmes. The marketing plan states which are priority target markets and details the marketing programmes, specifying also timeframes, budgets and responsibilities. Figure 2.3 shows the components of strategic market planning.

What Is the Difference Between a Marketing Plan and a Marketing

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