Which of the Following Statements About the Marketing Mix Is

question 118

Multiple Choice

Which of the following statements about the marketing mix is incorrect?

• A)The selection of the target market serves as the basis for the creation of the marketing mix.
• B)The elements of the marketing mix are sometimes referred to as marketing mix variables.
• C)Each element of the marketing mix must be precisely matched with the needs of the target market.
• D)Once a marketing mix has been created for a particular target market,it cannot be changed until a new strategic window opens.
• E)Each element of the marketing mix must be precisely matched with the other elements of the marketing mix.

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Definitions:

SSR

Sum of Squares due to Regression, a measure in statistical analysis that quantifies the variation explained by the independent variables in a regression model.

SSE

The sum of squared errors, a measure used in statistics to quantify the discrepancy between the observed and the predicted values in a model.

Larger

Having greater size, quantity, or magnitude than something else or than usual.

Coefficient of Determination

A statistical measure, often denoted as R^2, that represents the proportion of the variance for a dependent variable that's explained by one or more independent variables in a regression model.