When Evaluating Market Segments, Assessment of Competitors Is Important Because

question 201

Multiple Choice

When evaluating market segments, assessment of competitors is important because

• A) it is difficult to segment a market when it has multiple competitors.
• B) an absence of competitors usually creates difficulties in accurately measuring segment sales potential.
• C) sales estimates may cause a segment to appear to be lucrative, but there may be several competitors that together have a large share of that segment.
• D) a competitive analysis may lead to confusion as to who are the key competitors.
• E) competition is generally not a major problem as long as a marketer is aware of it.

Convert weight to cost given a specific rate and perform rounding operations.

Convert between kilograms and ounces and calculate packaging options.

Apply conversion factors to solve real-life problems including volume, weight, and cost conversions.

Understand the importance of tailoring messages to your audience.

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Definitions:

Minimal Change Nephrotic Syndrome

A kidney disorder mostly seen in children that leads to significant proteinuria, swelling, and risk of infection, but with minimal changes seen in kidney tissue under a microscope.

Prednisone

A synthetic corticosteroid drug used to suppress the immune system and reduce inflammation in conditions such as asthma, arthritis, and allergic reactions.

Infection

The invasion and multiplication of microorganisms such as bacteria, viruses, and parasites that are not normally present within the body, often causing illness.

Urinary Tract Infections

Infections that can occur anywhere along the urinary tract, including the bladder, kidneys, ureters, and urethra, mostly caused by bacteria.