The AMA Has Defined Marketing Research

question 41

Multiple Choice

The AMA has defined marketing research. Which of the following is NOT one of the uses of marketing research?

• A) to identify and define marketing opportunities and problems
• B) to solve general, not specific, marketing problems
• C) to generate, refine, and evaluate marketing actions
• D) to monitor marketing performance
• E) to improve marketing as a process

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Definitions:

Disease

A disorder of structure or function in a human, animal, or plant, especially one that produces specific signs or symptoms or that affects a specific location.

Sex Drive

The natural human instinct or desire for sexual activity.

Heterosexual Women

Women who are sexually attracted to individuals of the opposite sex.

Attraction

A force or factor that draws individuals together, making them interested in each other, which can be physical, emotional, intellectual, or social.