Although There May Be Valid Reasons Not to Conduct Marketing

question 19

True/False

Although there may be valid reasons not to conduct marketing research, timing is not among those reasons; it is never too late to conduct marketing research.

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Definitions:

Customer Benefit Plan

A strategy or program designed to provide advantages or positive outcomes to customers, enhancing their experience or satisfaction.

Business Proposition

A proposed business idea or plan aimed at generating economic benefits.

ROI

Return on Investment; a measure used to evaluate the financial performance or potential return from an investment, calculating the ratio between net profit and cost of investment.

Closing Phase

The final stage in a sales process where the salesperson seeks to conclude the transaction, securing the purchase decision from the customer.