When Is Marketing Research NOT Needed

question 68

Multiple Choice

When is marketing research NOT needed?

• A) the information needed is not already available
• B) other components of the MIS do not have the needed information
• C) there is a need, but not an IMMEDIATE need to respond to a competitive strategy
• D) costs of the research are much greater than the value of the information to be gathered
• E) costs of the research are much lower than the value of the information to be gathered

---

Definitions:

Conform

To adjust one’s behavior or thinking to coincide with a group standard.

Stereotypes

Oversimplified generalizations about groups of people that ignore individual differences.

Ambivalent Sexism

The pairing of hostile beliefs about women with benevolent but patronizing beliefs about them.

Hostile Beliefs

Negative attitudes or assumptions about others that are characterized by suspicion, antagonism, or animosity.