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Walt Lewis was interested in knowing how best to allocate territories in Texas to the new, 10 member sales force he hired. While the sales force was undergoing training, Walt sought some secondary data that would help him allocate sets of counties to the salespersons. He knew he had to be equitable and felt strongly that each set of counties should have a market potential about equal to all the other sets. He needed some quantifiable measure of the market potential for each county, and he didn't want to use any Census data because he felt like this was outdated. Which secondary data source should Walt use?
Formal Decision-making Process
A structured approach to decision-making that involves systematic steps such as identifying a problem, generating alternatives, evaluating alternatives, and making a decision.
Stage-Gate®process
A project management approach that divides the process of bringing a new product to market into distinct stages separated by decision-making checkpoints or "gates."
Cross-functional Team
A group comprised of members from different functional areas of an organization, working together towards a common goal.
Salable Products Services
Products and services that are appealing to consumers and capable of being sold in the marketplace.
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