Researchers Should Conduct a "Situation Analysis" When

question 20

Multiple Choice

Researchers should conduct a "situation analysis" when:

• A) clients tell researchers they sense something is wrong and they need help
• B) clients tell researchers they know what the problem is and they do not need help
• C) the information needed to solve the problem is in the DSS
• D) the information needed to solve the problem is in the internal reports system
• E) it is time to write the final marketing research report

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Definitions:

Ordinal Data

Refers to a type of data which is categorized into ordered levels but the differences between the levels are not necessarily consistent or measurable.

Interval Data

A type of data that not only categorizes variables but also quantifies the differences between these categories, where the intervals between values are interpretable.

Ratio Data

A type of quantitative data that not only offers order and equal intervals between values but also has a natural zero point, enabling ratios to be calculated.

Nominal Data

Data categorized into distinct groups without any inherent order or ranking among the categories.