Which One of the Following Steps in the Research Process

question 67

Multiple Choice

Which one of the following steps in the research process is thought to be the most important step in the marketing research process?

• A) defining the problem
• B) data collection and analysis
• C) report writing and determining research objectives
• D) determining information types and sources
• E) determining the research design

---

Definitions:

Foot-In-The-Door Phenomenon

The foot-in-the-door phenomenon is a psychological tactic where agreeing to a small request increases the likelihood of agreeing to a larger request later.

Telemarketers

Individuals who make sales or marketing calls, typically unsolicited, to potential customers over the phone.

Consumer Psychology

Branch of psychology that studies the habits of consumers in the marketplace.

Organizational

Pertaining to the structure or arrangement of parts within a system, often referring to entities like businesses or institutions and how they are managed.