What Is the Purpose of a Market Tracking Study

question 23

Multiple Choice

What is the purpose of a market tracking study?

• A) to determine if consumers switched brands from one time period to the next
• B) to measure some variable of interest, such as market share or unit sales over time
• C) to determine the relationship between several variables
• D) to search for and interpret existing information relevant to the research problem
• E) to keep up with changes competitors are making in their marketing mixes

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Definitions:

Androgynous Traits

Characteristics or behaviors that are not distinctly male or female but rather a blend or mix of both genders' qualities.

Leader Emergence

The natural occurrence of someone becoming the leader of a leaderless group.

Creating Vision

The act of envisioning and articulating a clear, compelling future state that an organization or individual aspires to achieve.

Influencing Others

The ability to affect the character, development, or behavior of someone or something through direct or indirect actions.