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Mary Morgan Is the Owner of a Chain of Auto

question 22

Multiple Choice

Mary Morgan is the owner of a chain of auto parts stores specializing in high-end, expensive, third market accessories and replacement parts for luxury cars. For example, her stores allow Lexus and Mercedes owners a choice of exotic seat covers, including alligator and a very expensive synthetic product that resembles very soft suede leather and is impervious to stains or burns. She has been so successful that she is thinking about expanding throughout the country. She knows that the success of her expansion will depend largely on choosing the "right" markets. She knows that her target market makes in excess of $150,000 annual income, is between 35 and 60 years of age, and of course own luxury cars. Which of the following methods would be appropriate for Mary to consider as a source of information to measure market potential in different geographic areas?

Definitions:

Secure

A state or feeling of being free from danger or threats, often relating to emotional or physical safety.

Responsive

Being reactive or sensitive to stimuli or changes, often referring to the ability to respond quickly or positively to communications or needs.

Preoperational Stage

The second stage in Piaget's theory of cognitive development, occurring roughly between the ages of 2 and 7, characterized by the development of language and symbolic thinking but limited in logical reasoning.

Cognitive Development

The process by which individuals acquire and understand knowledge, including thinking, problem-solving, and decision-making, through various stages of growth.