What Is the General Purpose of Projective Techniques

question 89

Multiple Choice

What is the general purpose of projective techniques?

• A) to gain information through small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion
• B) to review available information about a former situation that has some similarities to the present research problem
• C) to explore hidden consumer motives for buying goods and services, by asking respondents to project themselves into a situation
• D) to gather information from those thought to be knowledgeable on the issues relevant to the projective research problem
• E) None of the above; there is no such thing as "projective techniques."

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Definitions:

Artificial And Ambiguous

Related to something that is made or produced by human beings rather than occurring naturally, often leading to unclear or uncertain interpretations.

Psychological Types

Categories or classifications of personality based on psychological characteristics, as conceptualized by theorists like Carl Jung.

Only-Born Adults

Adults who grew up as an only child, which may influence their personality, behaviors, and social interactions.

Self-Esteem

An individual's overall subjective evaluation of their own worth and capabilities.