Nielsen's Service That Is Designed to Gather and Report WOM

question 12

Multiple Choice

Nielsen's service that is designed to gather and report WOM or online "buzz" about companies and their products and services is known as:

• A)Online Reporter.
• B)WOMDataMetrics.
• C)NielsenBlogMagnet.
• D)BuzzMetrics.
• E)WOMSphereReporter.

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Definitions:

Common Parent Corporation

A corporation that holds a controlling interest in subsidiary companies, forming a corporate group or family.

Owns

To possess or have title to a property or asset.

Subchapter S Stock

Shares of a corporation that elects to pass corporate income, losses, deductions, and credits to shareholders for federal tax purposes.

Corporate Charitable Contributions

Contributions made by a corporation to charitable organizations which are often tax-deductible.