Nielsen's Service That Is Designed to Gather and Report WOM

question 12

Multiple Choice

Nielsen's service that is designed to gather and report WOM or online "buzz" about companies and their products and services is known as:

• A)Online Reporter.
• B)WOMDataMetrics.
• C)NielsenBlogMagnet.
• D)BuzzMetrics.
• E)WOMSphereReporter.

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Definitions:

Supply Curve

A graphical representation of the relationship between the price of a good and the quantity of the good that producers are willing to sell, holding all else constant.

Levied

Imposed, typically referring to taxes or duties.

Equilibrium Quantity

The level of goods or services offered that equals the quantity consumers are willing to buy at the equilibrium price in the market.

Tax Revenue

The financial benefits governments realize from taxation.