Focus Groups Should NOT Be Used When

question 18

Multiple Choice

Focus groups should NOT be used when:

• A)there is a need to understand the consumers' vocabulary.
• B)there is a need to determine consumers' attitudes.
• C)there is a need to predict the sales volume for a new product in a market territory.
• D)there is a need to understand consumers' motives.
• E)there is a need to know how accepting consumers are of a proposed new package design.

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Definitions:

Units of Product

Specific quantities of a product produced, identified for purposes of measurement, sale, or analysis.

MU/P

The marginal utility per unit of price, which helps to calculate how much satisfaction consumers derive from purchasing additional units of a product relative to its cost.

Newly Introduced Product

A product that has recently been launched into the market, often featuring new or innovative characteristics.

Existing Product

A product that has already been developed and is available in the market for consumers.