Focus Groups Should NOT Be Used When

question 18

Multiple Choice

Focus groups should NOT be used when:

• A)there is a need to understand the consumers' vocabulary.
• B)there is a need to determine consumers' attitudes.
• C)there is a need to predict the sales volume for a new product in a market territory.
• D)there is a need to understand consumers' motives.
• E)there is a need to know how accepting consumers are of a proposed new package design.

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Definitions:

Generalized Anxiety Disorder

A mental health disorder characterized by excessive, uncontrollable worry about various aspects of daily life, not limited to one specific issue.

Panic Disorder

A psychiatric disorder characterized by sudden episodes of intense fear or panic attacks, often with no apparent trigger.

Agoraphobia

An anxiety disorder characterized by intense fear and avoidance of places or situations where escape might be difficult or help might not be available.

Agoraphobia

An anxiety disorder characterized by an intense fear of being in situations where escape might be difficult or that help wouldn't be available if things go wrong.