Which of the Following Is the Most Accurate Statement Regarding

question 43

Multiple Choice

Which of the following is the most accurate statement regarding the importance of the questionnaire in the research process?

• A) Relatively speaking, the questionnaire is unimportant in the marketing research process.
• B) Not only is the questionnaire a very important ingredient, but its design affects the quality of the data collected; even experienced interviewers cannot compensate for questionnaire defects.
• C) The questionnaire is tied with the written report as being the top two most important items in the marketing research process.
• D) Not only is the questionnaire a very important ingredient, but its design affects the quality of the data collected, though experienced interviewers often compensate for questionnaire defects.
• E) Questionnaire design is THE most important step in the marketing research process.

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Definitions:

Turntable

A device for playing vinyl records, consisting of a rotating plate that holds the record and a needle that reads the grooves to produce sound.

Perceived Quality

The consumer's perception and evaluation of a product's quality based on their experiences, expectations, and comparisons with competitors.

Specialty Ingredients

Unique or high-quality ingredients used in food, cosmetics, or other products that are often sourced from specific locations and may enhance the product's appeal.

Menu Items

Specific foods or beverages offered for selection by customers at a restaurant or food service establishment.