Examlex
The standard procedure for marketing practitioners is to use measures that are well known through the company's experience, through the researcher's own experience, or available in the marketing research literature.
Orientation
An introduction or adjustment to a new environment, situation, or concept.
Nature
The inherent qualities or characteristics of a person or thing; also refers to the physical world and its biological processes.
Interests
The stakes or investments that individuals or groups have in a particular issue, outcome, or situation.
Personal Intervention
Direct and personal involvement in attempting to alter a situation or outcome.
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