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A Study Was Conducted on Online Buyers to Determine Purchasing

question 2

Multiple Choice

A study was conducted on online buyers to determine purchasing differences among buyer segments such as males and females. The research began with a series of focus groups followed by in-depth interviews. Finally, an online survey was conducted of several thousand online buyers. If you had to classify this research, which of the following would be most appropriate?

Definitions:

Batch Processing

A method of processing data where a group of transactions is gathered over a period and processed together at once.

Completeness

The attribute of being whole or perfect, with no missing parts or elements.

Consistency

In the context of data, it refers to the reliability and uniformity of information stored across a database or a system.

Alphabetic

Pertaining to a set of letters or symbols arranged in a customary fixed order used in written language.