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In understanding the Hispanic market,researchers have found that they prefer to call themselves Latinos,and that there are vast differences between Latinos in California,Texas and Florida,the Caribbean,South America and Mexico.Your book describes this understanding of a market segment as stemming from which type of research?
Annual Immigration Quota
A legal limit on the number of people allowed to immigrate to a country within a given year.
Tourism Visas
Official documents or endorsements within passports that allow travelers to enter, stay, or travel within a country for tourism purposes.
Refugee Program
Formal initiatives designed to support individuals who have been forced to flee their home countries due to persecution, conflict, violence, or human rights violations.
Venture Capital
That part of household savings used to finance high-risk business enterprises in exchange for stock (and thus a share of any profit if the enterprises are successful).
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