J J Yarbrough Works for a Marketing Research Firm in Los

question 18

Multiple Choice

J. J. Yarbrough works for a marketing research firm in Los Angeles and one of her clients is a multinational firm with interests in 12 countries. J. J.'s client's next research project involves surveying household members in Germany. J. J. speaks English and Korean but does not speak any German. She is responsible for designing the questionnaire. Which of the following best represents the procedure J. J. should use in developing a questionnaire in a foreign language?

• A) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German.
• B) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German, then have it translated by independent translators back into English.
• C) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German, then have it translated by independent translators back into English, then have it translated back into the target language after revisions are made.
• D) Create the questionnaire in the universal language of English, then have it translated into the target audience's language, German, then have it translated by independent translators back into English, then have it translated back into the target language after revisions are made, and finally, conduct pretests using persons who speak the target language, German.
• E) Never attempt to create a questionnaire in a language other than one's own native language; it is wise to not accept such research projects and to refer the client to a marketing research firm in the country in which the research is to be conducted.

Comprehend common misconceptions and societal perspectives on depression and its treatment.

Identify the role of neurotransmitter reuptake mechanisms in antidepressant drugs.

Describe therapeutic interventions for depression, including electroconvulsive therapy and behavioral activation.

Recognize the limitations and criticisms of psychodynamic approaches to treating depression.

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Definitions:

Instinct

An innate, typically fixed pattern of behavior in animals that is responsive to specific stimuli and critical for survival.

Memory

The processes by which information is encoded, stored, and retrieved.

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used, preventing them from seeing potential alternative uses.

Mental Set

A tendency to approach situations in a certain way because that method worked in the past, possibly hindering the ability to find alternative solutions.