You Are an Officer in Your College's Student Marketing Association

question 22

Multiple Choice

You are an officer in your college's Student Marketing Association. You are looking for ways to ensure that members will join again the following year. Students tend to join for one semester or one year and then drop out. You decide to take a simple random sample of this year's members and give them a survey. One of the questions asks: Will you join the SMA next semester? Yes, No, Don't Know. Another question asks respondents to check all the following that they feel provides them with "value" by virtue of being in the SMA: free food at meetings, getting to socialize in a relaxed setting with fellow classmates, learning about businesses through the guest speaker program, getting job search information through the organization's "Career Search" program, and getting to know your professors on a more personal basis. You want to know which one(s) of these are related to whether or not students will join the SMA in the next semester. What analysis should you run?

• A) association analysis between the question that asks if they will join and each one of the remaining questions
• B) differences analysis between the question that asks if they will join and each one of the remaining questions
• C) predictive analysis between the question that asks if they will join and each one of the remaining questions
• D) determinant analysis between the question that asks if they will join and each one of the remaining questions
• E) None of the above; there is no analysis that will help identify which of these issues are related to rejoining the SMA.

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Definitions:

IM Effective

Refers to the efficiency and productivity of Instant Messaging as a communication tool in various contexts.

Email Policies

Guidelines set by an organization regarding the use and management of email communication by its employees.

Blogging

The act of writing, publishing, and maintaining a blog, which is an online journal or informational website.

Character Counts

A principle asserting the importance of ethical and moral characters in personal and professional contexts.