An Example of a Horizontal Merger Would Be

question 85

Multiple Choice

An example of a horizontal merger would be

• A) Pepsi and Sears.
• B) McDonald's and Pillsbury.
• C) Pepsi and Frito Lay.
• D) Coca-Cola and Dr Pepper.

---

Definitions:

Product Development

The process of bringing a new product to market, including idea generation, design, and manufacturing.

Marketing Objective

A specific, measurable goal that a company aims to achieve through its marketing efforts.

Specific

Distinct or particular to something, not general or vague, often used to describe detailed or focused elements in various contexts.

Measurable

The characteristic of being able to be quantified or assessed through metrics or data.