Advantages of Using Email Direct Marketing Include the Following Except

question 87

Multiple Choice

Advantages of using email direct marketing include the following except

• A)low costs
• B)avenue for communication and information
• C)high response rate
• D)flexibility in frequency and creative content

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Definitions:

Escape Response

A behavior aimed at moving away from or avoiding an unpleasant stimulus or situation, often studied in the context of aversive conditioning.

Passive Avoidance

A learning process in which an individual learns to refrain from engaging with a negative stimulus to avoid an unpleasant outcome.

Active Avoidance

The action of learning to evade a disliked stimulus by performing specific behaviors to ensure the stimulus is not encountered.

Aversive Events

Unpleasant or harmful events or stimuli that an individual seeks to avoid or escape.