Examlex
How should you indicate a quotation in your notes? Why is this important?
Strategic Mindset
Communicating in the brand voice rather than one’s own personal voice.
Influencer Partnerships
Collaborations between brands and influential individuals who can sway the purchase decisions of their followers.
Paid Media
Social media advertising, or a “pay-to-play” model, in which the company (or advertiser/agency) pays for the content to appear in the timeline for a certain amount of money.
Tool Costs
Expenses associated with the purchase or subscription of digital tools and platforms used for tasks like social media management, analytics, and content creation.
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