The CRM Process

question 13

Multiple Choice

The CRM process:

• A)is driven by customer information.
• B)makes segmentation obsolete.
• C)is useful only for outbound marketing programs.

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Definitions:

Attachment Styles

Refer to patterns of relating to others formed during early childhood, influenced by the relationship with primary caregivers.

Ambivalent

Ambivalence refers to having mixed feelings or contradictory attitudes towards something or someone.

Relationship

The way in which two or more people or entities are connected, or the state of being connected.

Mutual Intimacy

The reciprocal sharing of deeply personal thoughts, feelings, and experiences between individuals, fostering closeness and emotional connection.