Marketing Is Evolving to Become More ________ Vs

question 17

Multiple Choice

Marketing is evolving to become more ________ vs.________ focused.

• A)segment, acquisition
• B)product, customer
• C)retention, profitability

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Definitions:

Production Margin

The difference between the production cost and the selling price of products, representing the profitability.

Revenue Management

The use of data analytics to forecast consumer demand and optimize product availability and pricing to maximize revenue.

Supply Chain Assets

Resources owned or controlled by a supply chain that contribute to manufacturing, delivering, and selling products, including facilities, equipment, and inventory.

Marketing

The active promotion and selling of products or services, including market research and advertising, critical for business growth and customer engagement.