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The Peppers and Rogers model of CRM downplays the role of the customer database in CRM.
Null Hypothesis
The hypothesis that there is no significant difference or effect, typically the hypothesis a researcher tries to disprove.
Distribution
Describes how the values of a variable are spread or distributed across different categories or intervals.
P > .05
Indicates that the probability of obtaining the observed data under the null hypothesis exceeds 5%, typically leading to failing to reject the null hypothesis.
Null Hypothesis
A hypothesis suggesting no significant difference or effect, serving as the default assumption to be tested against the alternative hypothesis.
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