Testing Landing Pages

question 30

Multiple Choice

Testing landing pages:

• A)rarely results in improvements in the lead generation and conversion process.
• B)takes extensive time and cost that is beyond the resources of most corporations.
• C)can produce measurable improvements in the lead generation and management process.

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Definitions:

Service Continuum

The range of offerings companies bring to the market, from the tangible to the intangible or the product-dominant to the service-dominant.

Tangible

Something that can be perceived by touch; having physical form or substance.

Intangible

Something that cannot be touched or physically measured, often relating to non-physical assets or values.

Inventory Carrying Costs

Expenses related to holding or storing inventory, including warehousing, insurance, depreciation, and opportunity costs.