________ Is the Term Used to Describe the Process of Creating

question 31

Multiple Choice

________ is the term used to describe the process of creating customer demand beginning with awareness and continuing through customer development.

• A)Demand generation
• B)Content marketing
• C)Lead generation

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Definitions:

Indifference Curve

A graph that shows different combinations of two goods or services among which a consumer is indifferent, illustrating preferences and trade-offs.

Total Utility

The total satisfaction received from consuming a certain amount of goods or services.

Marginal Rate of Substitution

The rate at which a consumer is willing to give up one good in exchange for another good, while keeping overall utility constant.

Substitution Effect

A shift in consumer behavior as a result of alterations in the comparative costs of products, resulting in the replacement of one product for another.