The Basic Marketing Strategies Include

question 34

Multiple Choice

The basic marketing strategies include:

• A)customer value growth.
• B)customer conversion.
• C)both of the above.

Distinguish between exempt and nonexempt positions and how job descriptions vary for each.

Recognize the necessity of involving job incumbents in the development of job descriptions.

Comprehend the benefits of job descriptions in performance appraisals and job evaluations.

Grasp the principles of writing and updating job descriptions, including the analysis and research involved.

---

Definitions:

Small Business

A privately owned and operated business, usually characterized by small number of employees and modest revenue.

Larger Business

A larger business is an expansive and typically more established enterprise, often characterized by a vast array of resources, a diverse product or service line, and a considerable employee base.

Competitive Advantage

An attribute or ability that allows an organization to outperform its competitors, often leading to greater sales or margins.

Inertia

A tendency to do nothing or remain unchanged, often leading to stagnation.