Event-Driven Marketing Is Part of a Trend That Includes

question 32

Multiple Choice

Event-driven marketing is part of a trend that includes:

• A)more experiential marketing activities.
• B)more use of offline marketing activities.
• C)use of B2B marketing techniques in B2C markets.

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Definitions:

Commerce Power

Refers to the authority granted to Congress to regulate commerce with foreign nations, and among the several states, and with the Indian tribes.

Federal Government

The national level of government, with powers and responsibilities distinct from those of state, local, or municipal levels.

Civil Rights

The rights of individuals to receive equal treatment and freedom from discrimination in various settings, including employment, education, and housing.

State Action

A legal principle that actions taken by government bodies or officials are subject to constitutional standards including civil rights protections, distinguishing them from actions taken by private individuals.