Event-Driven Marketing Is Part of a Trend That Includes

question 32

Multiple Choice

Event-driven marketing is part of a trend that includes:

• A)more experiential marketing activities.
• B)more use of offline marketing activities.
• C)use of B2B marketing techniques in B2C markets.

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Definitions:

Natural Selection

The process by which biological traits become either more or less common in a population as a function of the effect of inherited traits on the differential reproductive success of organisms interacting with their environment.

Group Living

The phenomenon where individuals of a species live closely together in communities or social groups for mutual benefit.

Visual Communication

The conveyance of ideas and information in forms that can be seen, such as signs, typography, drawing, graphic design, illustration, color, and electronic resources.

Fiddler Crabs

Small crabs known for their sexually dimorphic claws, where males have one large claw used for communication and territorial disputes.