An Important Use of Customer Lifetime Value Data Is

question 24

Multiple Choice

An important use of customer lifetime value data is:

• A)as a replacement for market segmentation.
• B)to determine the allocation of marketing resources to marketing programs.
• C)to decrease the need for targeting specific customer groups.

---

Definitions:

Debt Investments

Investments made by purchasing bonds or other debt instruments, typically generating income from interest payments.

Interest Income

Income earned by an individual or entity from various types of investments that pay interest, such as savings accounts, bonds, or loans provided to others.

Income Tax Write-Off

An income tax write-off refers to a deduction that lowers a person's or entity's taxable income, reducing the tax owed by recognizing expenses or losses.