Among the Uses of CLV Data to Harrah's Is

question 33

Multiple Choice

Among the uses of CLV data to Harrah's is:

• A)to drive programs that increase customer value.
• B)to provide a powerful way to segment markets.
• C)both the above.

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Definitions:

Cognitive Boxes

Mental frameworks and categories that individuals use to organize and interpret information, influencing perceptions and decision-making.

Prejudices

Preconceived opinions that are not based on reason or actual experience, often leading to unfair treatment or discrimination.

Scapegoating

The practice of singling out any party for unmerited negative treatment or blame as a way of distracting attention from the real causes of a problem.

Discrimination

The unfair or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.