The "Best Customer Model: Called RFM

question 34

Multiple Choice

The "best customer model: called RFM:

• A)helps marketers determine what kinds of new customers to acquire.
• B)is a multiplicative model composed of recency, frequency and monetary value.
• C)both of the above.

---

Definitions:

Workplace

A location or environment where people engage in professional or occupational tasks and activities.

Peacemaking

A process aiming to resolve conflict and establish peace between parties.

Families

Groups of individuals related by blood, marriage, or other social constructions, often forming the primary unit of socialization and support.

Rescue Approach

A method where support, help, or intervention is offered to solve someone else's problem, often without the person requesting aid.