Important Characteristics of a Direct-Response Offer Include

question 4

Multiple Choice

Important characteristics of a direct-response offer include:

• A)incentive to encourage action.
• B)a call to action.
• C)both of the above.

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Definitions:

Qualified Prospect

A potential customer who has been researched and vetted to meet certain criteria making them more likely to purchase.

Personal Selling Process

The steps taken by a salesperson to engage, convince, and close deals with customers, often involving interpersonal interaction.

Qualified Prospect

An individual or entity that meets certain criteria or qualifications making them a likely candidate for a sale or business transaction.

Personal Selling Process

A direct face-to-face marketing approach where salespeople use personal interaction to persuade potential buyers to purchase a product or service.