At the Lands End Web Site a Customer Can Chat

question 30

Multiple Choice

At the Lands End web site a customer can chat on-line with customer service representatives while shopping.This live help allows customers to have questions answered before placing an order.This focus on meeting customer needs illustrate a(n) _____ orientation.

• A) societal
• B) market
• C) sales
• D) production
• E) one-to-one

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Definitions:

Conditioned Stimulus

A stimulus that was once neutral but, after being paired with the unconditioned stimulus, gradually induces a conditioned response.

Aplysia

A genus of sea slugs that are often used in neurological research due to their simple, large nerve cells.

Squirt

To eject liquid in a thin, fast stream through a narrow opening.

Classical Conditioning

A learning paradigm where two stimuli are unceasingly linked; initially, the response is triggered by the second stimulus, but with time, it is triggered by the first stimulus alone.