Land O'Lakes Makes a Light Butter with Canola Oil That

question 158

Multiple Choice

Land O'Lakes makes a light butter with Canola oil that has sixty percent less cholesterol and fifty percent less fat and calories than butter.This marketing gives the product a _____.

• A) strategic edge
• B) competitive advantage
• C) tactical strength
• D) marketing mix
• E) mission statement

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Definitions:

Attraction-Selection-Attrition Theory

A theory suggesting that organizations tend to attract and select individuals with similar personalities and values, and people who do not fit will leave or be forced out.

Separation Strategy

A method or plan devised by a company to manage the process of employees leaving the organization, either through resignation, layoffs, or retirement, in a manner that minimizes negative impacts.

Unrelated Industries

Sectors or fields of business that do not share common markets, products, services, or technologies.

Attraction-Selection-Attrition Theory

is a theory that explains how organizations become more homogeneous over time by attracting, selecting, and retaining individuals with similar characteristics.