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What Is Environmental Scanning? Name Four Environmental Forces That Affect

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Essay

What is environmental scanning? Name four environmental forces that affect marketing decision-making.


Definitions:

Depreciation Expense

The allocated portion of the cost of a tangible asset over its useful life, reflecting wear and tear.

Operating Activities

Activities that are directly related to running a business and generating revenue, such as sales and purchasing materials.

Operating Expenses

Costs associated with running a business's core operations, excluding the cost of goods sold.

Depreciation Expense

The methodical distribution of the expense of a physical asset throughout its expected lifespan.

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