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What Is Environmental Scanning? Give an Example of an Opportunity

question 102

Essay

What is environmental scanning? Give an example of an opportunity and a threat that environmental scanning might identify for a suntan lotion company.


Definitions:

Franklin Delano Roosevelt

The 32nd President of the United States (1933-1945), he led the country through the Great Depression and World War II, and is known for his New Deal policy.

Civil Rights

The rights of citizens to political and social freedom and equality, often protected by law.

1930s

A decade characterized by the Great Depression, which had a profound impact on the world economy, social conditions, and the political landscape.

John Collier

An American social reformer and advocate for the rights of Native Americans, serving as Commissioner for the Bureau of Indian Affairs from 1933 to 1945, where he promoted policies to preserve Native American culture and autonomy.

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