Apple IncUsed Its Mac and PC Guy Ad in Countries Around

question 115

Multiple Choice

Apple Inc.used its Mac and PC guy ad in countries around the world.They simply modified the characters a bit to fit the culture.Apple is attempting to market the Mac using:

• A) standardized marketing practices
• B) mixed marketing
• C) character standardization
• D) global marketing standardization
• E) product invention

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Definitions:

Opportunity Costs

The loss of potential gain from other alternatives when one particular option is chosen over them.

Project Analysis

The process of evaluating the potential risks and returns associated with investing in a particular project.

Market Value

The total value of a company or asset in the financial market based on the current price at which it can be bought or sold.

Idle

The state of an asset or resource not being in use, contributing no output or value during a certain period.