One Reason Marketers Use Market Segmentation as a Tool Is

question 191

True/False

One reason marketers use market segmentation as a tool is that once completed,the process need not be repeated.

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Definitions:

Null Hypothesis

A statement asserting there is no significant difference or effect, which researchers aim to test against alternative hypotheses.

Significance Tests

Statistical tests used to determine whether there is enough evidence in a sample of data to infer that a certain condition holds for the entire population.

Alternative Hypothesis

A statement that contradicts the null hypothesis and is tested to determine if the null hypothesis can be rejected.

SRS

Simple Random Sample, which is a subset of individuals chosen from a larger set where each individual has the same probability of being selected.