ThermaCare Air-Activated Heat Wraps Are Meant to Be Wrapped Around

question 177

Multiple Choice

ThermaCare air-activated heat wraps are meant to be wrapped around sore muscles and joints.The product is advertised as a powerful pain reliever and a source of deep muscle relaxation.Its soothing warmth can work at night while you sleep to restore your body.The manufacturer of ThermaCare heat wraps is using _____ segmentation.

• A) geodemographic
• B) functional
• C) benefit
• D) socioeconomic
• E) feature-based

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Definitions:

Undergraduate Students

Students pursuing a bachelor's degree or an associate degree.

Self-Monitoring

The degree to which individuals regulate their behavior to fit the social situation, involving the adjustment of one's performance to create the desired impression.

Self-Presentations

The process by which individuals attempt to control the impressions others form of them, often through controlling information in social interactions.

Accepted by Others

The state or experience of being received favorably or approval by a social group.