A Number of Plastic Surgery Groups in Great Britain Are

question 186

Multiple Choice

A number of plastic surgery groups in Great Britain are making use of loyalty cards.Patients who have five procedures performed at their offices will receive either a free procedure or a discount off another more complex surgical procedure.Aimed at patients who get maintenance treatments such as Botox or regular face peels,the loyalty cards may be used toward any type of surgical procedure.This is an example of segmentation by:

• A) demographic
• B) benefit
• C) aggregate
• D) economic
• E) usage-rate

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Definitions:

Fixed Interval

In the context of operant conditioning, a schedule of reinforcement where rewards are delivered at fixed time intervals, provided the correct response is made.

Variable Interval

A reinforcement schedule in which reinforcements are given after unpredictable time durations.

Fixed Ratio

A schedule of reinforcement where a response is only reinforced after a specified number of responses.

Variable Ratio

A reinforcement schedule in which responses are rewarded after a varied number of responses, enhancing motivation.